All we may know about feminist fashion
- shopunit4
- Aug 26, 2021
- 1 min read
In light of the Me-Too movement, the demand for equal pay, and the growing number of female politicians, women’s organic cotton t shirts in politics has become increasingly significant. And while grassroots activism and bold statements have always been essential to feminism, fashion also plays a part in shattering gender boundaries. To celebrate National Women's Equality Day, CR reflects on the styles that helped advance the cause from the 19th century through today.
When suffragettes sparked the first major wave of feminist merchandise, they had a sartorial strategy in place: to conform to traditionally feminine, Edwardian fashions in order to force the world to pay attention to their cause (and not be distracted by their style). There was one notable exception, however. Amelia Bloomer pioneered her now-namesake suit: a loose tunic over baggy trousers. Color was also important to suffragettes, with three symbolic shades: purple for loyalty and dignity, green for hope, and white for purity—the last of which was the standard at formal events. This way, the women could show resistance within the time's acceptable trends.
The '40s also sparked the rise of American fashion, which found its voice when European couture felt out of touch. Since men were largely busy with the war and its aftermath, several female designers set the tone. Claire McCardell invented American sportswear using popular utilitarian fabrics, and Bonnie Cashin's practical designs included boots, which were not yet common footwear for women.
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